I was glad to hear that solar made it into Obama’s speech earlier this week, but solar is finding itself lumped in with some strange bedfellows, nuclear and now even natural gas. How did that happen? Sometimes the story of a product or technology is all in the marketing. The success or failure of a product may depend less on the ultimate merits or utility of a product but more on the consumer’s perceptions of that product. In other words, it depends on what consumers think they see, not what they actually see. To get solar into the mainstream, then, we need to come up with a new branding effort. “New and improved solar” is not going to get us very far, but we need you to weigh in helping the solar industry to adopt a new nomenclature that will attract the masses. Think cheap solar, or eco-solar, or simply superb solar. The one that I like the best is sexy solar as in I just put some sexy solar panels on my roof this week.
Posts Tagged ‘solar photovoltaic panels’
OK, the residential solar market did not exactly explode in 2009 as many had hoped in 2008 when the price of oil was approaching $150 a barrel. The world economic crisis, lack of financing, cheap oil, constrained governmental budgets all contributed to a less than lackluster year as measured by the expectations that were set in a rosier time a year earlier. Nevertheless, there are some bright spots and probably the brightest of them all is that as prices for solar panels have come down, and the landscape for economic incentives has stabilized, the solar industry has hit mainstream and more importantly, Main Street.