The solar industry is booming throughout the U.S., but still solar has yet to achieve wide acceptance that would make it more than an asterisk in the nation’s energy portfolio. Achieving even 1% of the nation’s energy is still an elusive goal. The largest part of the market is on commercial buildings. You are more likely to find solar panelson the roof of a Costco’s than on your neighbor’s home. There have been lots of challenges, but the two that loom more than the others are financing and aesthetics. That is what is now intriguing about Dow Chemical’s gambit on solar shingles. Dow Solar Dow Solar, a business unit of The Dow Chemical Company, has been quietly rolling out the solar shingles throughout the United Staes, and they have recently become available in SolarTown’s neighborhood, Washington, D.C., Maryland, and Virginia. The shingles do double duty; they are both roofing material to provide a weather tight roof for shelter and they are a source of your family’s electricity needs. But you can’t beat the aesthetics and that is where the rubber meets the road. If Dow can overcome the objections of builders then they may have created a new industry for meeting the needs of homeowners’ electricity needs. The big black boxes may be a quaint reminder of the early days of this fledging industry like the brick cell phones that weighed in at almost two pounds.