I know that you may have a heck of a time trying to give up with the jargon, and your Latin may be rusty since high school. One thing if for sure: the solar industry is hoping for a minor miracle that the cash grant program will be extended. The solar energy industry is still dependent on government incentives and the cash grant is the most effective of all of government support for the solar industry. The naysayers will roll their eyes: “Handouts are for losers,” they grumble. Tell that to every other energy industry that have received generous support over the years.
Archive for the ‘Solar Policy & Incentives’ Category
Is this any way to drive an industry? The answer is a resounding no. The US has virtually no federal renewable energy policy, and almost by accident has become a major solar market in the world despite itself. Many naysayers like to frame the argument in terms of subsidies and handouts, but virtually all forms of energy get some form of governmental support, which for those industries is called policy—somehow people call it subsidies when referring to support for the solar industry and other renewable energy. What makes the solar energy industry special is the extent to which it has had to depend on a patchwork of state and local incentive structures that are as fragile as the state and local budgets to which they are beholden. As local budgets tighten, the windows close leaving many homeowners out of luck and out of patience. Only those who have been able to maneuver their way to the front of the line get the reward. As states cut back on their budgets, solar support has become precarious. Underfunded and handled on a state-by-state basis, failed incentives are leaving homeowners who want to put solar panels on their homes out in the cold and the market unstable and unpredictable. There is a clear need for a stable, long-term federal incentive structure and Congress and the Administration should see that it is in the interest of the country to forge this policy sooner than later.
The whirl of events have left even the closest market observers shaking their heads in disbelief at how much has changed in the solar industry over the past several months. The solar industry is one of the fastest growing industries in the United States. Just how much is the solar energy business growing in the US. Well, a lot if you are counting watts. If you take the second quarter of 2010, 186 megawatts was installed; 2011, 314 megawatts, or an increase of 69%. The irony is that despite this explosive growth in the solar industry and a lot more people putting solar panels on their roofs, solar companies are getting hammered. Their margins are being squeezed and they are not making much money. I am not even talking about the woes of Evergreen Solar, which filed for bankruptcy and is down 99% year-to-date. We won’t even talk about the spectacle of Solyndra, the financial problems of which may only be the least of the problems for some of the executives there. (When the FBI comes knocking on your door, they are usually not bringing gifts.) If you are or were an investor in solar energy stocks, don’t even look at your stock holdings unless you want to barf up your breakfast. But if you are a homeowner interested in a home solar panel system, you may still be smiling as prices have come way down.
SolarTown is just up the street from a local independent sporting goods store, which moved in when this area was just making a comeback from years of neglect. The service is good, the product selection is good and the prices are right. These factors should make the store a fixture in the community, but three months ago, a sporting goods chain moved in just a block away at DC USA, the largest retail complex in Washington, DC. The prices for the chain store may be slightly better, but even more than the prices, the location is much better. The small independent store saw its revenue drop by over a half in three months, and as you can see from the picture at the right, it is now going out of business. Oh, how in just a few months, the fortunes of this small store changed. So has been the effect of the tsunami of Chinese manufacturing on the solar industry. In just a couple of years, the Chinese ramped up production, lowered prices and swamped the US and other markets.
If you have a home with solar panels and next door you have a home without solar panels, you would expect that there should be a premium for the home with solar panels. So you have just sunk $20,000 for your solar panel system—and you will get some of that back from incentives, but will you be able to recoup any of your out of pocket cost if you move in a year. If the useful life of the solar energy on the home is 25 years, and we use a discount rate of 5% per year, then the economic value of the solar panel system you have on your home is $11,000. All things being equal, and assuming that the market is rational, a purchaser of your home should pay an additional $11,000 over what the house next door is selling for without solar panels on the roof. You would expect that you would recoup at least the present value of the energy savings over the next 25 years if you go sell your home. There is scant evidence out there and we at SolarTown wanted to see if this assumption was correct. Accordingly, we are now completing a study to see whether homeowners do indeed receive a premium for the “solar savings” of having a solar energy system on the home. We are about to release the results of a study on this issue. Stay tuned to the SolarTown Learning Center to see the results.
A business school professor gloomily forecast that the US will not have a comprehensive energy policy even in the next ten years. The President and CEO of the Siemens Corporation was less pessimistic, but still did not think it was possible to pass an energy policy at the national level until after the next presidential election. Business school professor predicted that eventually the US will follow the European Union and there is “no doubt that there will be a price on carbon.” He cited a study that there may have been a positive effect on GDP from the cap and trade policy in Europe. “China and India will shame the US into cap and trade.” With the global appetite for energy to burgeon over the coming years, a national policy on energy couldn’t come too soon.
Our solar energy system certified in Pennsylvania and Maryland. We are now already over 8 MWh total generation, so we’re expecting to see 1-2 SRECs for each of the summer months. Through the generation and SREC sales alone, we’ve already generated about $2,700; and factoring in the tax credits for this year, we’ve already paid off over $10,500 for the installed system. At this rate, with our conservation efforts, in the summer months we may get to the point where we’re actually generating a credit.
For those who want to move more quickly with renewable energy and energy efficiency, the prospect of a nuclear energy disaster spells a clear path to a renewable energy clean solution. Solar farms and solar panels on homes are not going to spell disaster in the event of an earthquake in California. But the calculus for renewable energy just got a lot more complicated as the tradeoffs that Obama can offer have now significantly narrowed.
I was glad to hear that solar made it into Obama’s speech earlier this week, but solar is finding itself lumped in with some strange bedfellows, nuclear and now even natural gas. How did that happen? Sometimes the story of a product or technology is all in the marketing. The success or failure of a product may depend less on the ultimate merits or utility of a product but more on the consumer’s perceptions of that product. In other words, it depends on what consumers think they see, not what they actually see. To get solar into the mainstream, then, we need to come up with a new branding effort. “New and improved solar” is not going to get us very far, but we need you to weigh in helping the solar industry to adopt a new nomenclature that will attract the masses. Think cheap solar, or eco-solar, or simply superb solar. The one that I like the best is sexy solar as in I just put some sexy solar panels on my roof this week.
Solar Champion Felled by Would-Be Assassin. Like many others, I was riveted by the news over the weekend that Congresswoman Gabrielle Giffords had been shot at close range at a meeting with her constituents. My initial reaction was that this was news you would expect to come from Kabul, not Tucson. But as the news came in, it became clear that the senseless violence commonplace in war zones had invaded the quiet streets of one shopping center in Arizona and almost claimed the life of solar champion Gabrielle Giffords.